Explainer videos are the affordable way to leverage video to explain a business model, product, complex concept or system in just a minute or two. The key is to take a complex idea and make it simple and understandable. Animating the story or explanation helps the viewer engage more, generating a more memorable impression.

Explainer videos have been used for marketing, internal communications and educational training but any message can be presented in this format. As with any communication, the original strategy is often the most critical but there are other factors. 

We believe that there are 7 Keys to Getting Great Corporate Video Production for under $1000. 

As an explainer video production company that’s a “one-stop-shop,” we are experts at animation, graphics, voiceover, and editing. Hundreds of companies and individuals have found and hired us on Upwork, propelling us to the  #1 video producer for explainer videos in the U.S. on that platform. We’ve done that by listening carefully to what’s needed, providing that one key point of contact, and, finally, delivering an explainer video that communicates well, on time for a reasonable budget. 

Animated videos or even complex logo animation are our specialties. Many companies have neither the time nor budget for a lengthy and involved production but must get a message out within a week or two with limited resources. We can use stock images or footage or make a unique explainer video with graphics and animation that often tell the story better. 

We’ll begin with just such an example of an animation that did tell the story better for UZIO, an HR policy software platform. In collaboration with the client, we created an animated character to be part of a series for these software demos directly contributing to the success of their product launch. Explainer videos are often used to explain a new concept that can’t easily be represented. We surmounted just such a challenge using an approach called a video sales letter. With mostly text and minimal imaging to make specific points, our video for Krona Coin, a new digital currency, contributed to a near-immediate oversubscription of the offering. Most explainer videos are “how-to” videos, as in one we produced for ICC helping to onboard students for a virtual training program. Reviewing these examples and others often helps us clarify exactly what you may need.

We can do this during a short (and free) online session.