Promotional videos that sell
Promotional videos can raise brand awareness and generate sales. The very best engage viewers at an emotional level because they access a deep need and offer the solution. Marrying that solution with your product or service is what branding is all about.
Schedule a session to conceive the most effective video approach
Schedule a session to determine the best video approach.
<h2>Promotional Video Production</h2>
Video simply sells more powerfully than any other medium. The ability to tell a story with all the visuals and emotion of a movie can’t be underestimated. That power translates directly to awareness, customer interaction and sales. 83% of businesses say that video provides good return on investment. (Wyzowl)
Furthermore, Google loves video. It directly impacts SEO on every page of every site. Cisco estimates that video traffic will account for 82% of all global internet traffic by 2021.
That’s why so many marketers have made video a mainstay of their marketing.
Promotional videos can be used on sites, in social media, in email marketing, on a video platform such as YouTube, included in webinars or shared at live events.
You’ll find that there is a very wide range of costs for promotional videos. We believe that there are 7 Keys to Getting Great Corporate Video Production for under $1000.
<h1>Promotional Video Production Company</h1>
As a promotional video production company that’s a “one-stop-shop,” we are experts at crafting the messaging, shooting key scenes, selecting stock footage or creating animation, delivering professional voiceover, and editing everything together for true impact. We’re fast and that equates to spending less time and money getting the great results you need from promotional video production.
<h2>Making Promotional Videos</h2>
Making a promotional video that sells must start with a compelling script based upon an understanding of your target audience. The message must be short and sweet but be long enough to develop a story that is memorable.
Branding should be first and foremost for all promotional videos. For CSM we incorporated strong branding through color choices and graphics paired with clear messaging for a launch promotional video to establish their new global trade service in Africa. The real challenge for EZPD was to distinguish them from the competition both in terms of what they offered and distinctive branding by taking the viewer through the problem lifecycle to the ultimate solution. Sometimes the best approach is to let management describe a unique process that sets them apart which we did with a series of interviews for XBOSOFT, letting leaders deliver the brand promise directly. This video helped them expand into a new customer base.
<h3> Promotional Video Production — Case Study 1</h3>
CSM
Promoting a global service that specializes in Africa was the target of this promotional video. It was important for the client to project a strong image in support of the different lines of business as their strengths. To that end, imaging and narration had to project strength experience. A need to also establish a brand image was required for this project. Working with provided branding colors and some brochure material, a comprehensive script, storyboard, and full video composition came together for the launch of a successful service.
<h3>Promotional Video Production — Case Study 2</h3>
EZPD
The client requirement was to produce a promotional video that took the view through the problem lifecycle to the ultimate solution of this product. It needed to establish EZPD as a serious contender against other competitors with similar capabilities. With large contracts pending, this video produced the necessary credibility to win multiple competitive bids.
<h3>Promotional Video Production — Case Study 3</h3>
XBOSOFT
Having already established themselves as a frontrunner in the QA software testing arena, XBOSOFT wanted to expand to a much larger customer base. This video was used to introduce the principle management team of the organization and let them verbalize the processes or tools used to ensure customer engagement is comprehensive. The provided live interview footage was the basis for what has been a successful customer acquisition tool for XBOSOFT.
